Background:
GLOW is a premium lighting brand that works closely with professionals in the architecture and interior design fields. Their customers are often involved in large scale residential and commercial projects, requiring accurate product specifications, aesthetic harmony, and seamless communication with GLOW’s team.
GLOW one of the oldest and leading companies in the lighting industry.
Today, we work directly with approximately 40 international European brands.
At GLOW, our showroom specializes in lighting design and consulting for a wide range of needs and spaces.
UX Case Study:
Role: UX/UI Designer
Employer: GLOW : Luxury Architectural Lighting Importer
Target Audience: Architects & Interior Designers
Platform: Informational Catalog Website (Not ecommerce)
Year: 2025
Goals:
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Introducing Glow, a long standing and prestigious lighting company that works with brands from Europe and carries out large projects across the country.
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Provide professionals with tools to search, save, and manage lighting products per project.
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Encourage contact with GLOW’s sales agents for tailored project assistance.
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Promote in person visits to the brand’s flagship showroom.
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Reflect the elegance, quality, and exclusivity of the products through a clean digital experience.
User Research:
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Conducted interviews with architects and designers working with premium lighting brands
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Comparing brand and competitor websites (kamchi, Technolite, karney, Axolight, Delta Light, Lumen center, Tooy, Iguzzini, etc.)
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Identified core professional needs:
• Project oriented product browsing
• Direct communication with brand reps
• High end visual experience aligned with client presentations
Our Persona:
Architects and
Interior Designers
Target Users:
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Architects and interior designers.
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Project managers, contractors, and lighting consultants.
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Private clients working with professionals.
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High-end B2B customers.
Key Insights:
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Users browse by function (e.g., recessed, pendant, wall mounted), not just brand.
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Projects often include dozens of fixtures organization is key.
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Visual assets (highres photos, ambient images) are essential for client facing work.
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Professionals need a quick way to consult with a rep, not generic contact forms.
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The physical showroom plays a crucial role in final product decisions.
Information Architecture:
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Presenting and illustrating a sense of luxury through video on the entire homepage.
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Navigation via lighting category (function/use) and by brand
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Project gallery showing real-life applications of fixtures
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Detailed product pages with:
• Ambient photos
• Technical spec sheets
• Downloadable PDF files
• “Save to favorites” functionality -
Clear CTAs: Contact a rep, Arrival by appointment at the showroom.
Key Features:
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Advanced filters: by application, style, material, collection.
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Save products into “favorites” (no login required).
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Downloadable technical documents and visual assets.
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Quick-access buttons to request a quote or book a meeting.
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Showroom info.
Visual Language and UI:
Minimalist, editorial-style layout.
Color palette: Monochrome black and white.
To highlight product images and an elegant, classic feel.
Elegant typography adapted to the architectural world
Large product images, clean spacing, and relaxed navigation.
Subtle interactions that support ,and don't distract from the content.
